I get asked, are SEOs actually good for anything?
Well, It depends.
Search engine optimizers help a site appear on search results that are relevant its content.
I recommend you find a SEO that:
- is keeping up with the trends
- you can get along with
- is local or easy to communicate with
- is open about the process and is happy to handle your inquires
It also helps to get yourself educated in some of the terminology that the SEOs like to use.
I personally like Danny Sullivan's Search Engine Watch site. It is packed with info that is free with some premium content. Read all the free stuff and then consider getting the membership.