Dear Steve Jobs,
The private walled garden known as .Mac is out of touch with reality. With .Mac's major features available for free from various web 2.0 companies .Mac is becoming irrelevant. iLife's many sharing features are crippled if you don't have .Mac.
If .Mac hadn't become pay only in the .bomb days, it would have grown to be the largest social network today. For example just adding a friends networking feature based on iChat buddy lists or AddressBook could make .Mac a wonderful MySpace replacement. .Mac as a social network can sell more Macs, iPods, Photo prints, music and movies. .Mac could make the life of Mac users easier and better.
To still have the .Mac tax today is just plain stupid. Why make users pay? Bandwidth costs? Nope. Apple is selling movies and TV shows for less than 10 bucks? It would take weeks for an average user to use that much bandwidth. Storage? Nah. That's too cheap to even discuss.
Someone at Apple needs to re-do those basic calculations of what the residual value of a .Mac user is to Apple.
Steve, with the iPod success heading for the plateau, you need a new killer app, .Mac can make Apple the hottest and most useful social network.Ã‚Â Do something before dotMac becomes deadMac. Or kill .Mac & have the dev teams work on making iLife integrate better with other successful 2.0 sites.
Frankly no one cares for .Mac anymore.
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